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BEHIND THE SEAMS: SEAN JOHN FOR WOMEN November 9, 2007

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Diddy or Diddles as we call him, has launched his new ad campaign for Sean John Women. His new spokes models are Next Selections first lady singer/actress Cassie, Asia and actress Lauren London. Some people are hating on the ad campaign, claiming that Diddles is color struck; therefore always focusing on the light skin girl look when advertising his clothing line. In addition, only Cassie & Lauren have been photographed at events while promoting SJ. People wanna know where is Asia and is she being left out. Besides all that, I personally like the style of the clothes & think that it sophisticated & stylish . Check out behind the seams footage of the Sean John photo shoot then..

Let us know what you think about the video and new spokes-models.

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Cassie, Diddles & Lauren promoting Sean John