Spokesmodel: Ciara Commercial November 27, 2007
Ciara, whose the princess of crunk & B along with Chris Brown are the new spokes models for Rocawear clothing line. The brand was created in 1995 by Jay-Z. Damon Dash & Kareem Burke. Since then, the company has expanded the urban line from sportswear to children’s clothes. I’m not a huge fan of Rocawear though. I think that the designs are outdated and the price points don’t match the quality of the fabrics. Check out Ciara’s commercial for “I will not lose” ad campaign. I enjoyed listening to her testimony of how she overcame obstacles in the music industry. What are your thoughts about the clothes and the ad?